Traditions Marketing Strategy
Background
The theme for the 2023 Missouri State Fair is “Where Traditions Grow.” My task for this project was to develop a marketing strategy to showcase fairgoers’ traditions.
A slideshow PDF of an in-depth overview
❶ Incentive
Fairgoers get a chance to win tickets to all 2024 Missouri State Fair concerts if they give the Fair access to their traditions.
❷ Gather
Gathered text and photos from fairgoers’ view Woobox and picked which ones I wanted to publish on social media.
❸ Share
Designed graphics on Canva using colors from the 2023 Missouri State Fair logo and shared the photos on socials.
❹ Scavenger Hunt
Implemented a scavenger hunt so people could go to popular ‘traditions’ locations, as well as participate in such traditions.
❺ Fair Graphics
Showcased photos and text of traditions around the Fairgrounds at various highly viewed locations in plant box signs.
❻ Off-Season
Hope to have gained enough traditions in the form of photos and text so the Marketing Department can continue to post traditions in the off-season.